"Rebrand" for the new
art fair in Madrid, called ARTIST.
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They called me with an image
problem and asked what could
I do with the assets that
they already have: colors, typography
and circle (this one very important for them).
In their web, you can see the problem:
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I had to decomposed their logo
because we didn't have time to
rebranded it, but also they didn't
want to do branding with that logo
so I try to preserves their main
assets and give the red dot
the importance it needs.
So it could live on its own.
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corporate new brand identity
Design
"Not without my fan"
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It is an spanish image consultancy that believes that everyone should see themselves as colors.
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They have to appreciate their images and take care of themselves no matter what they look like or feel like. Even if you have a bad day, take care of yourself, you will feel better.
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The brand main concept it is that everyone have their own "color palette" with a big variety of color depending on the seasons of the year.
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So, each person is a season of the year. You can be winter, and cold colors are for you; or you can be spring, so colorful colors suits you.
The logo is very simple. We need it to be adaptable to all types
of media. Therefore,
it has many versions.
