"Rebrand" for the new
art fair in Madrid, called ARTIST.
They called me with an image
problem and asked what could
I do with the assets that
they already have: colors, typography
and circle (this one very important for them).
In their web, you can see the problem:
I had to decomposed their logo
because we didn't have time to
rebranded it, but also they didn't
want to do branding with that logo
so I try to preserves their main
assets and give the red dot
the importance it needs.
So it could live on its own.
corporate new brand identity
Design
"Not without my fan"
It is an spanish image consultancy that believes that everyone should see themselves as colors.
They have to appreciate their images and take care of themselves no matter what they look like or feel like. Even if you have a bad day, take care of yourself, you will feel better.
The brand main concept it is that everyone have their own "color palette" with a big variety of color depending on the seasons of the year.
So, each person is a season of the year. You can be winter, and cold colors are for you; or you can be spring, so colorful colors suits you.
The logo is very simple. We need it to be adaptable to all types
of media. Therefore,
it has many versions.
